Beauty Industry

Model Reorg Merges with Perfumania

Quality King Fragrance, Scents of Worth and Five Star Fragrance acquired

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By: Jamie Matusow

Editor-in-Chief

Model Reorg (Quality King Fragrance, Scents of Worth and Five Star Fragrance Company) completed its merger with Perfumania. The company is now part of Perfumania Holdings, Inc., a public company traded on the NASDAQ.
 
According to Michael W. Katz, president and chief executive officer of Model Reorg, “The merger will enable us to pursue future growth strategies, take advantage of the synergies between the two companies, and position ourselves as a large, independent, national, vertically integrated specialty retailer and wholesale distributor of designer perfumes and fragrances.”

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